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Jubilant FoodWorks

Cashing on indulgence opportunity in India’s hinterland

Jubilant FoodWorks (Jubilant), an exclusive Indian master franchisee of global brand “Domino’s Pizza” is aggressively ramping up its presence in the hinterland of the Indian market. Currently the company with ~ 357 stores spread across 85 cities in India is way ahead of its competitors (Pizza hut ~150 stores, Mc Donalds ~170 stores, and KFC ~50 stores). The company is shoring up its presence in the hinterland, with over 30% of its stores being established in tier II and III cities. In the last few months it has entered into various new tier III cities. The addition includes cities like Calicut, Madurai, Gangtok, Raipur, Jabalpur, Patna and Bhubaneswar. The overwhelming response received by its stores across the new cities and the increasing thrust of the management towards opening stores in these new destinations is a clear testimony to the pent up demand existing in India’s hinterland.